When you’re in a line of work with strong competitors like the HVAC industry, getting your business noticed on the internet is of critical importance. You cannot succeed if the competition is hogging top ranks of popular search engines like Google and Bing. What you need is a surefire marketing tool that drives potential customers to your website by bringing it to the top of related searches. This comes to you in the form of pay-per-click marketing (PPC).
Currently, PPC marketing is widely used by large and small scale businesses, including many local Michigan companies. It is a tried and true way of putting your business on the (online) map. At Web Launch Local, we understand what HVAC companies need in order to stand out from the crowd; especially in and around Michigan as we are based in Columbiaville.
Basically speaking, PPC marketing involves running highly targeted ads, built specifically for your ideal audience and directs them to a targeted landing page on your website, but only having to pay for the ad space when a user clicks on it. If you choose to use Google’s PPC marketing platform ‘AdWords’, you are required to bid on relevant phrases. This means creating your own ad and offering Google a desired fee to get it to appear among the top results when a particular key phrase is typed in the search bar. For example, you can bid on relevant phrases like “HVAC companies Michigan” or “Air condition repair Columbiaville” so that your ad appears high up on the results page. The higher you bid, the closer you get to top spot on search result pages.
Creating an ad for PPC marketing is just step one; managing your ads and monitoring the results is the difference between success and money down the drain. At Web Launch Local, we will do everything from creating an ad for PPC marketing, to studying results and making necessary changes according to the progress of site traffic and actual business increase. This includes month to month analyzing and tweaking of content or design as and when required.
Our mission is to help you succeed, and we will work relentlessly to ensure that you do. We hold valuable experience in website design, PPC marketing, and management for HVAC companies, so we can understand your business needs better than most. If an idea seems worn out or isn’t generating desired results, we do not waste any time to analyze and come up with a better one that will succeed based on our findings.
We put a lot of time and effort into managing your PPC campaign. By studying the keywords that not only lead to website traffic, but ultimately capture potential customers for other organizations, we can further increase business for your HVAC company.
We generally use AdWords for our PPC marketing with HVAC businesses because Google is the most popular search engine online taking up to 80% of all internet search traffic, and is used by billions of people around the world. However, this platform is also used by several of your competitors and hence, requires unique strategies, eye-catching designs and close monitoring to help you go one-up on the competition. This is where Web Launch Local truly excels. We will help your business get to the top of search results and make a name for itself in the HVAC industry.
Although we as consumers might scoff at some attempts by businesses to cash in on any Holiday, the truth as a business oRead more »
The days of one size fits all marketing is over. Although this is an age of automation, you can say that keeping personaRead more »
For any type or part of a business, communication is a critical element to success. A smooth and clear communication plaRead more »
My company relies on Goole AdWords to get new leads. Our ads started to take a hit and a friend referred me to Ray @ Web Launch Local. We changed the organization of our campaigns and got some more exciting ads done. Since then things have really picked up. Great communication and great results.
Scheduled a time and within an hour, I had everything for my business planned out for the next 12 months. Put the plan into action and in three months, we've been 47% traffic growth and there's only one way: up.
We have been struggling to find new clients until we signed up with Web Launch Local and had a great turn around. Highly recommended
I was at a cross road trying to decide whether to grow my maid biz or exit. It was in the hobby stage for about a year just servicing existing clients after trying adwords on my own and losing money doing it. Then I met these guys and I decided to give google adwords one last try. They completely turned my business around. My new sales trippled the first month and continued to grow after using them to set up my google adwords. (more…)
I had heard really good things about Web Launch Local from some colleagues who own maid services. I wanted to set up an AdWords campaign without having to go through months or years of trial and error so I decided to hire Ray and his team to build out my AdWords campaign for me. (more…)
Web Launch Local have completely taken my residential business by storm. From the time i started working with Ray our booking and recurring clients have tripled just like the first reviewer mentioned. Ray have been a life saver for me and my family, because of the success we have received from Web Launch Local my husband left his full time job to join me.Melinda H