When embarking on a new business venture, deciding on the right course of action for your Google AdWords campaign can feel like a you’re about to climb a mountain. Until you know the most effective strategies, finding where to start and deciding who should manage your AdWords campaign is probably the last thing you want to think about. However, a properly executed Google AdWords strategy can make a world of difference in the future success of your business, so the most beneficial thing for you to do is face the challenge head on.
Taking the first step in advertising your business can be intimidating, but it’s also a rewarding and essential part of allowing your business to grow. Here’s everything you need to know to get the most out of your Google AdWords Campaign:
Slow and Steady Wins the Race
You should never expect to see substantial results overnight once you start using Google AdWords to increase the success of your business. The best course of action is to choose one campaign to focus on, stick to the budget you’ve set yourself, and take advantage of the tools AdWords provides to analyse the success of your efforts.
If you’re already ranking in the top five for normal results, don’t buy ads in those areas. Instead, focus on terms that are unique to your business and terms you are NOT ranking for. You can make the most of those individual keywords by allowing them to stand alone in your PPC advertising campaign. In addition, particularly if you are working with a small AdWords budget, don’t aim to be number one in everything. Start by bidding lower and slowly increasing them, making your goal to land in the top three paid ads.
Do Your Research
To get the most bang out of your buck in your pay-per-click advertising strategy, it’s essential to know what you are doing so you don’t end up throwing money away. Being the number one paid ad for the wrong keyword will just ring you up a large bill with little to no return.
As targeting the wrong keywords will only cost you money, it’s essential that you do your research to make sure you are going on the right direction with your advertising methods.
We have a simple guide to help you through finding those keywords using Google’s Keyword Planning tool.
To Manage or Not to Manage?
One of the first decisions you will need to make when it comes to your Google AdWords marketing strategy is whether you are up to tackling that bear all by yourself. Or if any of your employees are, at least. If you want your advertising strategy to be handled in-house, there is nothing wrong with that, but you better make sure that there’s someone on your team who is up to the challenge, has plenty of time to dedicate to the task, and who is willing to learn and determined to succeed. Most likely, you have someone that fits that description—and possibly even multiple people, here a little with running your new adwords campaign if this is the path you choose.
If you choose to have someone in your company manage your advertising strategy, unless they’ve had experiences, chances are it is going to be a trial-and-error process, but with a little time, effort, and research, they can improve and master their skills quickly. To help you choose the ideal candidate to oversee this project, some skills that go hand in hand with marketing success include sociology or psychology, analytical and creative minds, and of course, those with a background in advertising.
However, another option is to call the experts onto the scene by hiring a company like Web Launch Local to apply their skills and knowledge to your AdWords campaign. There are a lot of traits and skills that go into PPC management that cannot be learned overnight, and if you don’t want to wait for someone in your office to master the skill, it might be time to hire a company to help you out.
The latest and greatest in PPC management strategies is always changing and evolving in this fast-paced industry. For many small businesses, there is simply not enough time in the day to keep researching and staying in the know about what’s new and how to get the best return out of a pay-per-click investment. For this reason, many choose to turn to experts in the field like Web Launch Local to get the best results and pass up the hassle and stress of trying to navigate the Google AdWords world on their own. The trial-and-error method of learning the best PPC strategies can end up costing a small business a lot of money if you don’t know what you’re doing. To get in touch with a company to manage your Google AdWords campaign and get the best results from the get-go, schedule your free market analysis with Web Launch Local today!