SEO Basics Archives

Perks and Pitfalls of Social Media Advertising for Your Business

Posted on August 16, 2018 by | Leave a comment

Perks and Pitfalls of Social Media Advertising for Your Business
Social media advertising is one of the most forward-thinking, extremely-utilized, and profitable forms of digital marketing today. From Facebook to Twitter, social media networks have not just become exponentially more popular, but also essential sometimes and have continually evolving to offer u... read more

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Different Types of SEO, White Hat SEO – Black Hat SEO – Grey Hat SEO

Posted on July 1, 2017 by | Leave a comment

Different Types of SEO, White Hat SEO – Black Hat SEO – Grey Hat SEO
I read an interesting post in a Facebook group, the person wanted to know who are the top white SEO's in that specific group. I happen to be an SEO, but I don't claim to be 100% white hat so I thought this would be a good opportunity to explain what types of SEO there are and our view on them. I... read more

What is RankBrain?

Posted on June 2, 2016 by | Leave a comment

RankBrain is the term used internally at Google to describe the machine learning algorithm that assists its overall search engine ranking algorithm.  It was first announced in October of 2015. RankBrain is not the entirety of the “algorithm”, but is only one factor.  It is, however, one of ... read more

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