Marketing Archives

Make the Best Out of Your Online Promotions with These 5 Tips

Posted on September 2, 2019 by | Leave a comment

Make the Best Out of Your Online Promotions with These 5 Tips
Discount promotions and sales are some of the best ways to attract new customers and “upgrade” the ones that you already have. They can also be a double-edged sword if mismanaged, however, and while they can certainly turn heads, they can also kill your profits and attract unqualified leads onl... read more

Top 5 Basic Marketing Tools Your Business Should Have

Posted on July 17, 2019 by | Leave a comment

Top 5 Basic Marketing Tools Your Business Should Have
Got big plans for the future but your business is small and your marketing budget is even smaller? One tidbit of information that gets thrown around a lot is that small businesses invest only 3% of their revenue into marketing, spiraling into a cycle of ineffective marketing doling out below-averag... read more

What You Really Need From a Digital Marketing Agency

Posted on April 15, 2019 by | Leave a comment

What You Really Need From a Digital Marketing Agency
In the past, we’ve talked about the many reasons why small businesses can reap plenty of rewards from digital marketing, letting them compete in a more even ground with larger brands, or focus on their local market. Either way, the benefits speak for themselves, but it’s no secret that creating... read more

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Non-Digital Marketing: Is It Still Worth Your Time?

Posted on March 18, 2019 by | Leave a comment

Non-Digital Marketing: Is It Still Worth Your Time?
There was a time when hard copy ads (printed) were still ubiquitous even as digital marketing grew stronger and more effective by the day. Now, of course, things have changed, and the latter has become the norm for big and small businesses alike. But there are still some voices out there championin... read more

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Social Media Influencers: Good For Small Businesses?

Posted on February 18, 2019 by | Leave a comment

Social Media Influencers: Good For Small Businesses?
Influencers have become a staple of online marketing for the last couple of years, and companies are investing more than ever in campaigns starring golden, young social media idols. This is not entirely out of the blue, however; 2.77 billion people will be active in social media this year according ... read more

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Email Marketing Campaigns: Stronger Than Ever in 2019

Posted on January 21, 2019 by | Leave a comment

Email Marketing Campaigns: Stronger Than Ever in 2019
With so many digital marketing options available to business nowadays, regardless of what branch they’re in, it’s easy to dismiss older methods as irrelevant or no longer efficient. Older does not mean obsolete, however, and we’re here to make a case for email’s effectiveness in today’s ... read more

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The Top 2019 Marketing Influencers To Follow Online

Posted on January 7, 2019 by | Leave a comment

The Top 2019 Marketing Influencers To Follow Online
The core value of an influencer lies in their ability to alter brand perceptions, loyalty and get the ball rolling for new customer behaviors, all through human interaction that addresses the issues that people in the consumer base really care about. There are top digital marketing influencers... read more

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The Must-Follow Digital Marketing Trends for 2019

Posted on December 17, 2018 by | Leave a comment

The Must-Follow Digital Marketing Trends for 2019
  If you think 2019 might be too late for you to get into the digital marketing game, we’re happy to say that it has never been easier for you to jump in and gain traction for your business. This is especially true when following the right trends and applying them sensibly to your strategy, ... read more

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7 Marketing Books Every Small Business Owner Should Read

Posted on December 3, 2018 by | Leave a comment

7 Marketing Books Every Small Business Owner Should Read
As a small business owner, you understand the importance of maintaining a good marketing plan, but you also might think that the scope of marketing books goes way past your own when it comes to strategies and tips. Well, nothing could be farther from the truth! These are the best marketing books for... read more

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