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7 Marketing Books Every Small Business Owner Should Read

Posted on December 3, 2018 by | Leave a comment

7 Marketing Books Every Small Business Owner Should Read
As a small business owner, you understand the importance of maintaining a good marketing plan, but you also might think that the scope of marketing books goes way past your own when it comes to strategies and tips. Well, nothing could be farther from the truth! These are the best marketing books for... read more

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9 Ways to Get Your Small Business Noticed This Holiday Season

Posted on November 19, 2018 by | Leave a comment

9 Ways to Get Your Small Business Noticed This Holiday Season
A lot of the year’s big celebrations (and sales opportunities) are already behind us, but the biggest of them all is just around the corner. Christmas, Hanukkah and New Year’s are a great opportunity for small businesses to catch the eye of shoppers before the mad holiday rush by differentiating... read more

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Top Digital Marketing Trends This Holiday Season 2018

Posted on November 5, 2018 by | Leave a comment

Top Digital Marketing Trends This Holiday Season 2018
When it comes to digital marketing, you have to evolve every other month or so in order to stay on top of the competition. If suddenly you’re frustrated with a lack of results from you digital ad buys, we’re here to give you a heads up on the digital trends you should quickly get on top of this ... read more

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How Much Should a Local Business Spend on Marketing?

Posted on October 23, 2018 by | Leave a comment

How Much Should a Local Business Spend on Marketing?
Creating success for your small business might seem like climbing a tall mountain, but it’s not impossible. It’s hard, but the reward at the top is worth every stride on the trail and sometimes all you need is a good guide. One of the hardest strides on your way to the top in your business i... read more

Halloween Do’s & Don’ts for Marketing Your Business

Posted on October 11, 2018 by | Leave a comment

Halloween Do’s & Don’ts for Marketing Your Business
Although we as consumers might scoff at some attempts by businesses to cash in on any Holiday, the truth as a business owner is that it can actually work. It doesn’t matter if what you’re selling a physical product or a service, adding a holiday flare to your brand can help in more ways than one... read more

3 Reasons Why You Should Personalize Your Marketing ASAP

Posted on September 27, 2018 by | Leave a comment

3 Reasons Why You Should Personalize Your Marketing ASAP
The days of one size fits all marketing is over. Although this is an age of automation, you can say that keeping personalized marketing is still more effective. If you want to achieve a big increase in qualified leads, always maintain a personal connection with your consumers without coming off l... read more

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Create Your Business Website Using this Five-Step Guide

Posted on September 3, 2018 by | Leave a comment

Create Your Business Website Using this Five-Step Guide
If you own a business –big or small– and you don’t have a website yet, then you should consider getting one. Why do you ask? Well, to tell you the truth you can’t afford to have one. In today’s competitive online world, establishing a strong presence through your website is indeed a nec... read more

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The Most Common Marketing Mistakes Startups Commit

Posted on August 17, 2018 by | Leave a comment

The Most Common Marketing Mistakes Startups Commit
Regardless of the kind of business you set up, committing marketing mistakes are inevitable. But it is startups that uniquely feel a set of marketing challenges t–limited resources, constrained budgets, and the urgent need to establish a strong brand. Here are the common marketing mistakes that s... read more

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Perks and Pitfalls of Social Media Advertising for Your Business

Posted on August 16, 2018 by | Leave a comment

Perks and Pitfalls of Social Media Advertising for Your Business
Social media advertising is one of the most forward-thinking, extremely-utilized, and profitable forms of digital marketing today. From Facebook to Twitter, social media networks have not just become exponentially more popular, but also essential sometimes and have continually evolving to offer u... read more

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Inbound Marketing vs. Outbound Marketing—What’s the Difference?

Posted on August 1, 2018 by | Leave a comment

Inbound Marketing vs. Outbound Marketing—What’s the Difference?
One of the two most common terms you can bump into in the world of marketing is inbound and outbound marketing. What's the big difference between inbound marketing and outbound marketing? They're both used to bring in customers, right? Well, yes, but that's where the resemblance ends. Let's jump ... read more

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