The days of one size fits all marketing is over. Although this is an age of automation, you can say that keeping personalized marketing is still more effective.
If you want to achieve a big increase in qualified leads, always maintain a personal connection with your consumers without coming off like a pre-recorded robot.
What is Marketing Automation?
This marketing strategy enables brands to leverage their efforts. The ultimate purpose of marketing automation is to make a marketer’s life more comfortable, especially with email marketing campaigns and social media activities.
When used correctly, it can help build a personal and positive marketing connection with a positive impact with your audience, as well as return on investment.
Here are some ways to keep the personal touch while using automated marketing!
Choose your ideal audience and create a targeted list
To start using more personalized marketing automation, you must know who your ideal audience is. You have to make sure that content and the tone of your storytelling resonates with your target audience.
Color palettes, fonts, voice, and platforms you choose to communicate with your audience are part of the storytelling process. Do thorough research about what they like and don’t like, and use their jargon. This will surely make a personal connection with your ideal customer.
Creating a personal connection rather than talking strictly about business goes deeper than shoving products and content down their throats. Make them feel that your content was crafted exclusively for their taste and lifestyle.
Work on a building a targeted list for your automated email marketing campaigns. These people are more likely to be engaged and enthusiastic about what you have to offer.
Also, don’t waste time trying to reach an audience that will never be interested in your product or service, no matter how personal or tailored your message is. You should always know your demographics first and start from there. Otherwise, you’ll just end up in people’s spam folder or ignore list on social media.
Choose your words carefully
One of the most vital and relevant factors to personalizing marketing automation is speaking with the right tone of voice. Speak their language, use local slang if needed, their level and always keep in mind the medium you’re also using, as there’s also a difference between trying to reach people on social media, email or traditional campaigns.
Also, no “Dear Sir,” “To Whom It May Concern,” or “Go to our site”, since that’s deeply impersonal. Always strive to stand out.
Create authentic relationships and follow up
A personal connection doesn’t stop with having the right tools or being consistent with your content. Once you get a connection, don’t send a robotic response to your new fans. You should follow up with them in real time.
You don’t need to ask them about their family, friends, jobs or personal lives, but try to remember key details about your previous interactions and always thank them for their time. Let them know you are interested in creating a real relationship.
Make sure that you value the support that they give you and leave them with a message that will make them feel that it’s just for them.
By following these tips, you’ll surely feel the personalized marketing benefits. Creating a balance between the ease of using automation and keeping a personal touch, and building a real relationship with your clients can be a challenge.
Good and personalized marketing benefits you the opportunity to manage and optimize communication. You should use it to make a better customer experience and take it up a notch. To create an excellent strategy for marketing automation, hire a professional digital marketing agency.